A good first impression is everything...with anything. So, your vacation rental is no different; however, it is a little tougher.
The first impression your potential guests are going to get with your Airbnb is over the internet. As many of you know, many things can be perceived differently and easily construed in a bad light more-so than if you had a physical first impression.
Therefore, you must be very careful with what you put out and how you put it out on your listings.
When doing so, keep this in mind:
Display this behavior not only in your listings on listing sites such as Airbnb, HomeAway, and Flipkey. Keep this consistent behavior throughout ALL your copy on your online presence. This means emails, your website, social media, etc. Your behavior, your attitude is setting the tone for your vacation rental business.
PRO ADVICE: Have 2-3 people view your listing for feedback before publishing it to the world.
Virtual First Impression
Your virtual first impression is really no different than your physical first impression. There’s essentially three simple ingredients you’ll want to keep in mind when making a good first impression for our vacation rental.
The 3 key ingredients are…
Apply these ingredients in a virtual presence.
What do I mean by this?
~ upload clean, crisp photos
~ make it easy for them to book with you
~ create a simple, user-friendly website that exhibits a natural flow
~ set-up a systematic plan on what to do after they book with you (i.e. send an email, send welcome book, have them print out simple directions on how to get to your Airbnb and get inside, etc.)
Things can easily get complex over the Internet, especially if you have a lot to say and show. Make sure to “declutter” the space and simplify things for the mind. The one thing you don’t want to do is create overwhelm for them because they will exit out of your listing in a heartbeat.
Physical First Impression
As a reminder, the 3 key ingredients to keep in mind are…
Apply these ingredients in a physical presence.
What do I mean by this?
~ Create an easy manual for things they might need to know how to operate (i.e. the T.V., the coffee maker, the hot tub, etc.)
~ make sure your vacation rental is always cleaned before a guest arrives
~ have a convenient place for everything that’s easily accessible (i.e. have DVDs displayed nicely on a shelf or in a cabinet by the T.V., have the coffee out by the coffee machine, neatly store any extras of toilet paper, towels, Kleenex, etc. in a linen closet)
~ declutter counter space and tables as much as possible
Listen, people like simple, especially when they are on vacation. Remember that your short-term rental is more than just a place for them to crash. Create an experience for them.
As an experienced vacation rental owner, I know first hand that guests do notice the experience you’ve provided for them and they’ll appreciate every bit of it. And happy customers lead to good reviews, returning guests, and referrals.