Some of us dated more than 2 or 3 people before we found the right person. We learned things along the way. What clothes looked good on us, what topics of conversation we could wax poetic on, which cafe to go to where everybody knew our name. Of course, we mixed it up - we didn’t wear the same outfit to the same cafe and break out the same, winning conversation starter.
But here, I’m not talking about dating, but playing around with your listing.
For some reason,...
It’s inevitable. At some point in your career, you’re going to encounter cranky guests. Here’s how to make the best out of an uncomfortable situation.
First, they may be cranky for a reason. Power out and no water for 8 hours? Yep, there’s a reason they are unhappy. Having a plan is always a great way to start before a crisis comes up.
But, what if this is a personality thing? Some people actually love to be miserable...and let everyone know about it.
I hate gossip. I try to stay away from it. I usually say something nice about a person who is being disparaged to change the course of the conversation. Occasionally, though, I break down and indulge. We know it’s bad, but it feels great, doesn’t it?
To use this skill correctly in your business, you will never say ANYTHING bad about a competitor. This is about gathering information to play up your positives.
One way to get intel on what guests visiting your Airbnb might want to...
Questions. We have them all the time, including within our vacation rental business.
“How do I price my vacation rental?”
“How do I handle key exchange?”
“My guest is mad that the air conditioning went out, how do I handle it?”
“How do I get bookings on my own?”
“There are lots of short term rentals in my area. How can I stand out?”
There’s no central building where we owners work, no common location...
I’m gobsmacked every time when I hear a short-term rental owner say they have never stayed in a vacation rental.
To me, that’s like opening a sushi restaurant having never tasted raw fish and seaweed. How do you know what’s a good combination for your visitors? How do you know what flavors go together? What will make even the most sophisticated connoisseur gag?
You can tell which restaurants are simply into the daily grind - passing out barely edible...
If you already own a vacation rental, have it listed on a vacation rental listing platform (hopefully it’s at least on one of the big 3), then you must know all about captions. The thing is you may have overlooked them. You may have added simple words - like "Kitchen." You can do better!
Now, you may be saying, “Beth, I have less than 100 characters to use for my captions. How on earth do you come up with a good caption so small?”
I know. I know. I know. I’ve been in...
LOCATION! LOCATION! VACATION!
If you know anything about the real estate industry, location is a biggie! The first place they put in the search bar, whether it be within Airbnb or Vrbo, or Google, is city.
Here’s the truth. Your guests picked a location to vacation at, right? That was their first order of business. Then they looked for a place to stay. They want it to be EASY.
Put yourself in their shoes. Mom is sitting in her car at school pick up line. She has her iPhone out, looking...
How persuasive are you?
You’ve heard the term “power of persuasion”, right? Well, that’s what we’re digging into today. And it’s going to be AWESOME! So stick with me!
Listen, I can honestly say some people are just born with the gift but many of us have to be taught how to sell using persuasion. A lot of people are in fact a little intimidated by this course of action – yes, yes, another fear is rising up. But hey, I get it! This part is a little...
Christmas morning as a kid...do you remember having to stay at the top of the stairs, then rushing down to a scene where Santa - SANTA! had been. Everything was exciting, even the plate of cookie - one with a bite out of it, of course!
Remember how you could not wait to run down the stairs to see a bunch of beautifully wrapped presents stuffed beneath the Christmas tree?! You were overwhelmed with excitement to find out what was beneath all that shiny Christmas paper. Nothing else...
Let’s talk about the money shot - your thumbnail photo. The thumbnail photo is the small photo that pops up when people search for rentals on FlipKey or HomeAway.
Your thumbnail should be the best representation of your vacation rental as it informs them of the mood and the highlights of your place. It will determine whether or not they click to start the process of seeing if your place is a good fit. You want an excellent money shot! If you don't have good photos, that's your very next...